Blow Your Own Trumpet for Positive PR
No point being in business if no one knows about it. You need to communicate what you do, why you do it and who you are. You need to blow your own trumpet through word of mouth publicity.
You can become famous. Maybe you don’t want be famous but at least you can learn to make your product or service well known. Of course that will in turn help the bottom line and you might become rich and famous! Is that what you want ? your 15 minutes of fame? Your opportunity to shine in the spotlight.